Product Placements at the Movies -- A Story of Abuse

Muh wife and I braved the elements this weekend to check out the ne flick "In Good Company" starring Dennis Quaid and "One Trick Pony" Topher Grace. I will not be giving a review of this movie on this site -- check out Smokable Clown for that humdinger.

What I want to discuss is the use of product placements. I have seen the blatant use of product placements in television and movies for years now. I get the process. A company such as Apple donates money and props to a production in exchange for free advertising by having its products in a fairly obvious and well scene scenario in the production.

It makes the production money... and I am not against it fundamentally.

However... In Good Company abused the hell out of product placement that it almost detracted from the superb film as a whole.

Off the top of our heads when we got back to the house... muh wife and I quickly tallied the products that were so blatantly obvious in the film.

They included a Diet Coke being used to ice a black eye when no ice was anywhere in the house.

They included the use of a Mastercard at a Target when a purchase needed to be made.

They included an Amstel Light that was actually turned while on the counter and table so the label could be seen inthe shot.

They included a delivery from Domino's Pizza when a tray of baked ziti was dropped and finally they included a scene where the lead and his assistant had a total of three Starbucks coffees in their hands for a four minute scene... not to mention a close up of him chugging the coffee.

That is all we could quickly come up with... I wonder how many more there were... these weren't that obvious...

What is your favorite product placement?