There is a new set of commercials on television and the radio that completely creep me out.
Yet... every single time one of those commercials comes on the air, I cannot stop listening to them. They are commercials for ONSTAR.
For those of you that do not know what I am talking about, ONSTAR is a subscription feature in your car. Their site describes the service as such -- "Using innovative technology, OnStar can provide you with the latest information and assistance. Just press the blue OnStar button and you'll be connected to the OnStar Center where trained, knowledgeable, live Advisors are ready to help. Plus, some OnStar vehicles give you the ability to send and receive calls like you would using a wireless phone minus inconvenient dialing."
It seems like a fantastic service. You can get information you want, you can make phone calls if necessary, and you can use it in times of emergency. The last part being what they advertise on their commercials...
Their commercials feature actual emergency phone calls. They feature the metallic voices of the stoic ONSTAR employees walking young children or soccer moms through emergency situations. They quickly contact 911 for the passenger and get help to the location... They are performing a truly great service for their customers.
However... the ads are creepy... The radio ads are bad enough in that they play the recording of the ONSTAR employee helping the customer. I get visuals of smashed up vehicles and small children with bloody heads and a guy talking to the customer until the paramedics arrive. It just gives me a gruesome image in my head while I am driving and sort of creeps me out.
The television commercials aren't much better. They essentially take their radio ads and put them on screen...without any images. This was especially pleasant during ER last night as they had just shown a patient having her lungs drained by suction.
Images...images...images....without showing one single image....all to sell a prduct. Keeps me up at night. It really does.
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2 comments:
Onstar is actually pretty cool. I don't have it but my rich employers do and they can unlock your car doors for you if you leave your keys inside and stuff. Also, a listener on Z100 once said that they will direct you to the nearest Dunkin Donuts if you request said information. Is that worth $37/mo.??? You make the call!
-Shari
I am a dispatcher for the sheriff's office and i just recently saw an On-Star commercial that really upset me. They actually made a false advertisement displaying that they (On-Start) pages out police and fire. UM......I DON'T THINK SO! Dispatchers who work very hard and in very high stressed jobs dispatch police and fire. Half the time On-Star calls up they never have the correct location and they end up transferring the driver into our center so we can send rescue. it is pathetic and false information.
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